Looking wan from that string of all-nighters in Cabot? Can people identify you as a “Lamonster” from fifty-feet? Well, no more!
“Bronzer makes you look healthy, healthy, healthy,” said Olivier Échaudemaison, the makeup artistic designer for Guerlain. “Pale skin makes you look tired, but if you are wearing bronzer nobody knows you are tired underneath.”
Because nothing says “leisure class” like having the time and money to pour into making yourself look orange like Jessica Alba.
And besides, actually going to the beach is SUCH a hassle:
“Women today are on the go and they have no time or desire to sit down and sunbathe or wait overnight for a tanner to show its real color,” said Gracemarie Papaleo, assistant vice president for new product development at Lancôme USA. “With a bronzer, you get immediate results.”
I love it when people who work for makeup companies get all scientific and analytical about why I need to buy more makeup products.